POPIX – Privacy Policy

Last updated: October 21, 2026 · Developer: ZG Development (ZG PlayLab) · zgplaylab.com

POPIX (“the app”) is a casual puzzle game for iOS and Android. This policy explains what information the app uses and why. In short: you don't need an account, we never ask for your name, e-mail or contacts, and your game progress stays on your device.

1. Information stored on your device

Your levels, stars, best scores, boosters, daily-reward streak and settings (sound, music, vibration, symbols) are saved only on your device. They are deleted when you uninstall the app or use “Reset progress” in Settings.

2. Services we use

The app uses the following services from Google. They may process some technical information about your device and how you use the app:

• Firebase Analytics – anonymous usage statistics (for example which game modes and levels are played, app language, device type, country). We use it to improve the game.
• Firebase Crashlytics – crash reports (device model, OS version, the error) so we can fix bugs.
• Firebase Cloud Messaging – a push token to send you game notifications, only if you allow notifications.
• Firebase In-App Messaging and Remote Config – show occasional in-game messages and adjust game settings without an update.
• Google AdMob – shows ads that keep POPIX free. AdMob may use your device's advertising identifier (IDFA on iOS, Advertising ID on Android), IP address and device information to show and measure ads.

Google's privacy policy: policies.google.com/privacy · How Google uses data from apps: policies.google.com/technologies/partner-sites

3. Personalized ads and your consent

• iPhone / iPad: the app asks for permission to track (App Tracking Transparency). If you choose “Ask App Not to Track”, the advertising identifier is not used and you see non-personalized ads. You can change this anytime in iOS Settings → Privacy & Security → Tracking.
• European Economic Area, UK and Switzerland: the app asks for your consent (Google consent form) before personalized ads are shown. You can change your choice anytime in the app: Settings → Privacy → Privacy options.
• Android: you can reset or delete your Advertising ID in your phone's Settings → Google → Ads.

4. Notifications

The app asks for permission before sending notifications. You can turn them off anytime in your phone's settings.

5. Children

POPIX is not directed at children under 13, and we do not knowingly collect personal information from children.

6. Data retention

Analytics data is kept for up to 14 months and crash reports for up to 90 days, after which Google deletes them. We do not sell your information.

7. Your rights

Depending on where you live (for example under the GDPR or the Swiss FADP), you may have the right to access, correct or delete data about you. Because the app does not use accounts, most data cannot be linked to you personally; uninstalling the app removes everything stored on the device. For questions, contact us through zgplaylab.com.

8. Changes

We may update this policy when the app changes. The latest version is always on this page.